100
Ideas

This is a challenge to write down 100 ideas.

Not goals. Not plans. Ideas — as many as you can pull out of yourself. Everything you want to make, do, experience, build, explore, or leave behind.

It doesn't matter what kind. A business. A recipe. A game. A painting. A video you want to make someday. A road you want to drive. A book you'd read to a child. A song you can hear in your head but haven't written down. A documentary. A chair. A zine. A mural on a wall that doesn't exist yet. A conversation you've been carrying around for years, waiting for the right moment — and the moment never comes.

Something enormous. Something small. Something half-formed that you can't quite name yet. All of it counts.

Most people walk around with less than they think. Not because they aren't creative — but because the few ideas they do carry tend to be heavy ones. The ones that have been there a long time. The ones that keep coming back.

This exercise asks you to go past that. Somewhere around idea 50, something shifts — the ready ones are gone, and you start pulling ideas out of what's around you. That's where it gets interesting.

By the time you finish, you'll have done something genuinely hard: a full excavation of your own creative mind. What you walk away with is a map — of who you are, and what you actually want.

Let's get to work.