100
Ideas

This is a challenge to write down 100 ideas.

Not goals. Not plans. Ideas — as many as you can pull out of yourself. Everything you want to make, do, experience, build, explore, or leave behind.

It doesn't matter what kind. A business. A recipe. A game. A painting. A video you want to make someday. A road you want to drive. A book you'd read to a child. A song you can hear in your head but haven't written down. A documentary. A chair. A zine. A mural on a wall that doesn't exist yet. A conversation you've been carrying around for years, waiting for the right moment — and the moment never comes.

Something enormous. Something small. Something half-formed that you can't quite name yet. All of it counts.

This exercise will push you past the ideas you've been carrying for a long time — faster than you expect. They'll land on the page early. And then you'll have to keep going.

Somewhere around idea 50, something shifts. The ones you've been saving are gone. What's left requires you to reach — into the room you're sitting in, the walk you took this morning, the conversation you had last week. That's where the challenge gets difficult. And that's where it gets interesting.

By the time you finish, you'll have done something genuinely hard: a full excavation of your own creative mind. What you walk away with is a map — of who you are, and what you actually want.

Let's get to work.